Cotopaxi Fall 2024: Enjoy The Journey

This season, Cotopaxi went back to its roots with a Utah-based campaign focused on our iconic (and freshly redesigned) Allpa Travel Packs. This full-funnel campaign included more than twenty different pieces of video content, in addition to paid and organic social content, emails, and more.

Creative Direction: Sam Ricks
Art Direction: Sam Ricks
Video: Idarado
Photos: Adam Wells
Graphic Design: Mariel Abbene, Jason Kun, Nat Chilton