Allpa Redesign 2024

After 8 years, Cotopaxi’s most iconic travel pack got a refresh. We decided to go with a stop-motion and ASMR approach to the campaign, resulting in a fresh new take on the product.

Creative Direction and Storyboarding: Sam Ricks
Art Direction: Nat Chilton and Sam Ricks
Video: Tyson Media
Photos: Mikey Kunde
Graphic Design: Nat Chilton, Mariel Abbene, Jason Kun

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Fall 2024 Travel Campaign